Engagement

Retention & churn metric clinic

A focused clinic on retention curves, churn definitions, and cancellation timing so your subscription app team stops comparing mismatched cohorts.

1 week Remote workshop From MYR 3,400

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Team collaborating at a whiteboard during a retention workshop

Who this is for

Teams that argue about whether churn is “improving” because one person uses voluntary cancellations and another includes failed payments. Suited to apps with monthly or annual plans and at least six months of cohort history.

What we cover

  • Cohort start rules (trial start vs first charge)
  • Voluntary, involuntary, and total churn definitions
  • Retention curve reading for weekly and monthly plans
  • Which single retention view belongs in the executive pack

Included

Facilitated remote workshop (up to three hours), pre-read checklist, and a one-page definition sheet your analysts can paste into the dashboard wiki.

Exclusions

We do not rebuild your warehouse models or write SQL for you in this clinic. Implementation follow-through can be scoped separately.

Next step

Ask for a clinic date and share whether you bill monthly, annual, or both.