Client stories
Evidence from subscription teams who asked us to challenge their core KPI dashboards. Voices vary; at least one note includes a reservation worth keeping honest.
Subscription KPI dashboard review
“We walked every tile on the growth board in one afternoon. Three charts left the pack the same week — including a cumulative install graph that had survived three leadership changes. The written keep/retire list made the politics quieter.”
Retention & churn metric clinic
“The clinic finally forced voluntary churn and failed-payment churn onto separate rows. Finance stopped ‘winning’ the weekly meeting by picking the softer number. I still wish we had scheduled a second hour for annual-plan cohorts — that part felt rushed.”
Extended story · Subscription health assessment
A consumer media subscription based in the Klang Valley approached us six weeks before an investor update. Their dashboard held more than forty tiles; the draft board deck cherry-picked whichever retention window looked strongest that month.
Across three sessions we mapped trial starts against first successful charge, separated regional cohorts for West Malaysia versus Singapore traffic, and retired an “engagement score” that mixed opens with minutes watched without a documented formula. The assessment left four steering KPIs for the next two quarters: qualified trial starts, day-7 activation among triallers, 90-day paid retention, and net revenue after refunds.
Two months later the same team reported that Monday reviews now open on those four numbers before anyone shares feature screenshots. They still maintain a deeper analyst workspace — but the executive conversation finally has a fixed spine.
Subscription KPI dashboard review
“On-site kickoff in Seremban helped. Having billing and product in the same room meant we caught a grace-period mismatch that remote screenshares had papered over. Deliverable arrived on the date they promised.”
Retention & churn metric clinic
“Clear facilitation, no jargon parade. Our analysts left with a one-pager they pasted into Notion the same evening. Not magical — just disciplined definitions.”
Tell us which dashboard tile causes the most debate in your weekly meeting.