Mission
Help subscription app teams decide which core KPIs deserve airtime — so weekly reviews measure retention, trial conversion, and revenue quality instead of decorative charts.
Origin
The practice started in Seremban after years of watching product and growth leads paste screenshots into slides with conflicting churn formulas. Rather than sell another analytics login, we chose advisory work: walk the live views, argue definitions, leave a scorecard.
How we work
We prefer small rooms (or focused calls) over slide theatres. Sessions include whoever owns product decisions and whoever owns billing truth. Notes stay concrete: event names, trial windows, cancellation timestamps.
Values that show up in reviews
- Definition before decoration. A pretty chart with a fuzzy formula still misleads.
- Fewer KPIs, stronger ownership. Every kept metric needs a human who will defend it.
- Respect for local context. Malaysian billing partners, festival seasonality, and regional cohorts are treated as first-class inputs, not footnotes.
- No vanity theatre. We will recommend retiring a beloved install chart if it no longer changes a decision.
Relationship with clients
Engagements are time-boxed advisory projects. We do not lock you into software seats. When a review ends, your team owns the definitions; we remain available for clinics or a later health assessment if the roadmap shifts.