Why trial-start and first-charge cohorts disagree
How subscription app teams misread retention when trial starts and first successful charges use different cohort clocks on the same KPI dashboard.
Field notes
Practical writing on subscription metrics
Short essays rooted in dashboard reviews — not generic productivity advice.
Separating voluntary and involuntary churn on one screen
A field note on arranging voluntary cancellations and failed-payment churn so subscription KPI dashboards stop hiding billing pain inside “total churn.”
Five questions before adding another KPI tile
A checklist Core Pulse Point uses when subscription teams ask to expand their core KPI dashboards — ownership, decision link, and definition readiness.
Reading expansion revenue without flattering the chart
How to present expansion and plan upgrades on subscription app KPI dashboards so upgrades are visible without masking churn or refunds.