Acquire
Acquisition quality
Qualified trial starts, paid traffic efficiency, and channel mix that survives the first billing event — not raw install counts alone.
When Core Pulse Point reviews a subscription app’s core KPI dashboard, we sort every tile into one of four layers. Layers keep Monday conversations honest: acquisition quality before vanity volume, activation before vanity engagement, retention before optimistic lifetime guesses, and revenue after refunds and taxes — not before.
Activate
Activation
Early behaviours that predict paid conversion inside your trial window. Definitions must name the event, not a marketing slogan.
Retain
Retention & churn
Cohort curves with fixed start rules; voluntary and involuntary churn separated; grace periods documented.
Revenue
Revenue quality
Recognised recurring revenue, expansion, refunds, and plan-mix shifts — reported after the messy billing realities, not around them.
How this guide connects to engagements
The framework is the spine of our flagship dashboard review. Clinics may zoom into a single layer (often Retain). Health assessments score all four with traffic-light judgement for planning cycles.
Ask us to map your dashboard to this framework Browse engagements